Five Critical Components to Creating Marketing Copy that Sells
All businesses use marketing and advertising to promote their businesses. All advertising, ranging from sales letters and post card mailings to published articles and web sites are designed to do one thing 'move the reader forward in your sales process. By connecting with your reader authentically you can do this without being pushy or feeling like a used car sales person. Our intention for this marketing workshop is to teach you the fundamentals to writing your own marketing materials.
People that attend this workshop will walk away with a clear understanding of-
- How to grab reader's attention and keep it
- Things you HAVE to do before you write anything
- Components of a good advertisement
- How to talk about things that matter to your prospect, not you. Benefits vs. Features ' practice exercises in workshop
- How to tap your inner self to connect with prospects
- How to write effectively when you need to write for different mediums
- Tips for a quality call to action
More information:
Where: Boulder Center for Conscious Living
When: Thursday, July 15th 6:00pm ' 9:00pm
Who: Copywriters, marketers, entrepreneurs, small to mediumsize businesses, practitioners, anyone that wantsto write better copy.
How: Registration is required. Register by calling 303-460-0285 or email Kelly@TheCopywritingInstitute.com. $99 fee Credit Cards are accepted
Registration includes a copy of the ebook 'What YouNeed to Know to Write Your Own Marketing Materials, a $179.00 value!'
About Kelly Robbins
Founder of A Marketing Connection and The Copywriting Institute, Kelly Robbins, MA, is an award winning author, copywriter and healthcare marketing coach/consultant.Kelly is the author of Marketing 101: Why Successful Alternative HealthcarePractitioners Specialize aswell as co-author of The Practice Evolution Success Kit.
Kelly Robbins also publishes The Copywriting Connection, a free e-zine with tips and resources for copywriters.Contact Kelly to receive her free report, '6 Critical Things all CopywritersMust Know to Make High Profits Now' at www.TheCopywritingInstitute.com or 303-460-0285.
